Merlin Securities, LLC – Clearly the landscape has changed dramatically for hedge fund managers and the investment community over the past several years around the globe. And so, too, have the investment approaches of each level of the spectrum changed. For hedge funds seeking to reach the next level of AUM, it is important to understand where the fund is in its lifecycle, which investors should be targeted and what each of those investors requires. Only then can a fund begin to organize its overall marketing strategy to meet increasingly stringent investor requirements.
Latin America is no exception. The region will see a reemergence of talent and balanced risk taking in the hedge fund sector. Even with the relatively promising outlook, managers must be prepared to compete in a tough global environment.
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