(CNBC) Apple almost never buys name-brand companies. Its largest takeover was 2014?s $3 billion deal for Beats Electronics. Apple is strict about its culture and its focus. While Microsoft has acquired its way to increased scale — buying Activision Blizzard for $69 billion, LinkedIn for $26 billion, Nuance Communications for $20 billion, and five other companies for more than $5 billion — M&A isn’t in Apple’s DNA.
Apple buying Disney would be a storybook ending for Iger, but fairy tales aren’t real
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