Asset managers prioritize AI adoption

(Opalesque) As asset managers increasingly leverage data analytics to better understand advisor preferences and opportunities, artificial intelligence (AI) continues to gain momentum as a tool to enhance segmentation and coverage strategy. According to The Cerulli Report-U.S. Intermediary Distribution 2024, more than half (54%) of asset managers currently use or plan to use AI within the next 12 months as part of their advisor segmentation strategy.

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