WAKEFIELD, MA, December 8, 2004 – Brook Venture Fund announces today that its portfolio company IMN, a leading e-communications service provider, has appointed David A. Fish as Chief Executive Officer. Mr. Fish comes to IMN with extensive leadership in the electronic publishing, online marketing and direct\/database marketing sectors – where he spearheaded technological innovation and drove rapid corporate growth.<\/p>\n
“We are very fortunate to have David Fish join IMN. As a marketing and electronic publishing veteran with an exceptional track record, he brings to the company a wealth of experience, solid contacts and a results-oriented vision. Dave will provide the leadership to accelerate IMN’s growth and move the company to the next level,” says Ned Williams, partner with Brook Venture Fund. “We are delighted by IMN’s performance and success to date and confident in its ability to continue to excel in the future.”<\/p>\n
Under Fish’s direction, IMN offers a new repertoire of tailored e-communications products and services. The Company recently introduced a content-rich e-communications product customized for auto dealerships, enabling them to improve communications with customers and prospects, and to increase traffic to showrooms. IMN will shortly launch a blog publishing solution for value added resellers (VARs), helping them to strengthen customer relationships through continual project updates.<\/p>\n
To enhance the value of its new e-communications products, IMN is expanding its current range of media offerings – e-newsletters, e-vites, e-promotions and blogs – and its existing e-mail and micro-site platforms. Slated for future launch include: PDF, Macromedia Flash \u00c3\u00af\u00c2\u00bf\u00c2\u00bd, audio, video and RSS capabilities. All of IMN’s products will continue to offer detailed and graphical content-based analytics — giving marketers and publishers ongoing insight into audience interests, enabling them to take meaningful action.<\/p>\n
Mr. Fish joins IMN with over 20 years of executive level experience at companies credited with harnessing the power of the Internet to improve communications, specifically:<\/p>\n
Engage, Inc., formerly a CMGI company specializing in online marketing technology. Mr. Fish held several executive positions with Engage, including Chief Operating Officer and Executive Vice President of Corporate Development.<\/p>\n
Lotus Development Corporation, now part of IBM. Mr. Fish served as Engineering Director with the One Source Division which focuses on business-oriented electronic publishing.<\/p>\n
Epsilon Data Management, Inc., now a Relizon Company, provided database marketing services to the high technology, financial services, pharmaceutical and travel industries. Mr. Fish held a variety of positions including Vice President, Systems.<\/p>\n
Several private ventures: Narrowcast Technologies, a multimedia electronic publishing company; Context Media, a business content search engine firm; and Rocket Science Software, a developer of content classification technology for Lotus (IBM).<\/p>\n
Within these organizations, Mr. Fish propelled industry “firsts” and drove the companies to increased growth. For example, while at Lotus, he led the use of Lotus Notes technology as a platform for business-to-business electronic publishing. When he was Chief Operating Office at Engage, Mr. Fish was instrumental in managing the company’s revenue growth from zero to over $200 million in under three years.<\/p>\n
About IMN<\/p>\n
IMN (iMakeNews, Inc.) is a leading service provider specializing in e-communications. Originally focused on newsletters, IMN delivers e-communications solutions that boost business performance and span e-mail, e-newsletters, micro-sites, weblogs and robust tracking and analytics. IMN products are sold worldwide directly and through a host of reseller organizations. IMN has pioneered Informative Marketing\u00c3\u00af\u00c2\u00bf\u00c2\u00bd, a strategy for using online analytics to better understand customers and prospects, take action based on their responses to content, and improve the return on e-communications programs. Founded in 1999 and funded by Brook Venture Fund, IMN offers its services to more than 1,000 accounts globally. The company’s approach to e-communications has been embraced by major corporations such as Shell Oil, Wachovia, CitiStreet and General Electric. More information can be found at www.imninc.com or by calling 866-964-NEWS.<\/p>\n
About Brook Venture Fund<\/p>\n
Brook Venture Fund provides venture capital to growth stage companies in the medical instrumentation and software, information technology with a sub-focus on publishing, enabling chemistry and optical technology companies based in the Northeastern United States. Brook Venture Fund is located in Wakefield, Massachusetts. For more information, call 781-295-4000 or visit www.brookventure.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
Marketing and Electronic Publishing Veteran to Accelerate IMN’s Growth with Industry-Tailored E-Communications Products WAKEFIELD, MA, December 8, 2004 – Brook Venture Fund announces today that its portfolio company IMN, a leading e-communications service provider, has appointed David A. Fish as […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2877","post","type-post","status-publish","format-standard","hentry","category-hedgeco-news"],"_links":{"self":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/2877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/comments?post=2877"}],"version-history":[{"count":0,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/2877\/revisions"}],"wp:attachment":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/media?parent=2877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/categories?post=2877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/tags?post=2877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}