{"id":358,"date":"2003-06-30T00:00:00","date_gmt":"2003-06-30T00:00:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-30T04:00:00","slug":"venture-capital-pool-appears-to-be-getting-very-shallow","status":"publish","type":"post","link":"https:\/\/hedgeco.net\/news\/06\/2003\/venture-capital-pool-appears-to-be-getting-very-shallow.html","title":{"rendered":"Venture capital pool appears to be getting very shallow"},"content":{"rendered":"<p>Venture capital pool appears to be getting very shallow<\/p>\n<p>  By BARRY FLYNN Orlando Sentinel<\/p>\n<p>  Monday, June 30, 2003<\/p>\n<p>  If there is a single most important rule for succeeding in business, it probably is to have enough money at your disposal.<\/p>\n<p>  &#8220;Most new businesses fail. And if you look at why they fail, the majority are undercapitalized,&#8221; said William J. Rossi, a former businessman who is associate director of the Center for  Entrepreneurship and Innovation at the University of Florida- Gainesville.<\/p>\n<p>  The costs of rent, salaries, product development, capital equipment, marketing and a lot of other things you might not be able to predict are likely to outrun sales at first &#8212; if there are any  sales at all.<\/p>\n<p>  &#8220;You&#8217;re going to be chewing up cash,&#8221; Rossi said. Estimating how much you&#8217;ll burn through before your business is profitable &#8212; and having access to enough &#8212; is important.<\/p>\n<p>  As for sources of money, round up the usual suspects &#8212; everybody from family members to sophisticated investors who might bring some industry, management or finance expertise along with their  money.<\/p>\n<p>  However, John Eckbert a principal in PCE Investment Bankers in Winter Park, Fla., has some bad news for those who think venture capital might be the easiest source of money.<\/p>\n<p>  &#8220;The first place to look is your own checking account,&#8221; Eckbert said. After all, nobody believes in you as much as you do &#8212; or is as willing to take a risk on you.<\/p>\n<p>  Venture capitalists &#8212; the people and institutions that invest in start-up businesses &#8212; are a better bet after a company is off and running and showing enormous promise.<\/p>\n<p>  For one thing, venture capital money is a lot tougher to tap these days than even two years ago because of the losses investors have suffered in recent years, Eckbert said.<\/p>\n<p>  &#8220;The first thing is: get customers,&#8221; Eckbert said.<\/p>\n<p>  If your company is not actually doing business, most venture capitalists want nothing to do with you these days, he said.<\/p>\n<p>  Another big help in attracting venture money is to already have other, credible investors, such as &#8220;strategic customers or vendors&#8221; who know your industry and believe in your product or your  business, he said.<\/p>\n<p>  So, it is only after a company has proved itself to a great extent that it can hope to attract venture capital.<\/p>\n<p>  MasterLink&#8217;s beginnings<\/p>\n<p>  Take the experiences of the founders of MasterLink Corp., a start- up software company in Orlando.<\/p>\n<p>  Kent A. Weisner and a partner hoped to develop a software product that would make the scheduling and dispatch of mobile work forces such as maintenance workers, plumbers or painting crews much more  efficient.<\/p>\n<p>  Back in 1998, they tried to raise $3 million to develop the software and produce and market the new product. But venture capitalists turned them down.<\/p>\n<p>  Eventually, Weisner, who has experience running other businesses, and his partner had to go to other members of their management team and individual investors who were more risk-tolerant than  venture capital investors. And the entrepreneurs had to launch the company for just $1 million, Weisner said.<\/p>\n<p>  Headed toward profitability<\/p>\n<p>  It is only now that MasterLink is headed for profitability that the company might make a persuasive pitch to venture capitalists. But most companies will never be &#8220;venture-fundable,&#8221; said the  University of Florida&#8217;s Rossi.<\/p>\n<p>  That&#8217;s because venture capital firms are looking for very high potential returns, &#8220;north of 30% to 35% a year,&#8221; PCE&#8217;s Eckbert said.<\/p>\n<p>  Instead, after maxing out their own credit cards and otherwise drawing on their own resources and those of their families and friends, small-business people likely have only &#8220;angels&#8221; or banks to  turn to for help.<\/p>\n<p>  Angels are usually well-off individuals who might invest in a high-risk, potentially high-reward company.<\/p>\n<p>  The difference is banks lend money at a fixed rate, usually to companies that can prove they are likely to pay it back. Angels take the greater risk of buying a part of a promising company in hopes  of gaining much bigger returns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Venture capital pool appears to be getting very shallow By BARRY FLYNN Orlando Sentinel Monday, June 30, 2003 If there is a single most important rule for succeeding in business, it probably is to have enough money at your disposal. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-358","post","type-post","status-publish","format-standard","hentry","category-hedgeco-news"],"_links":{"self":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/comments?post=358"}],"version-history":[{"count":0,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/358\/revisions"}],"wp:attachment":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/media?parent=358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/categories?post=358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/tags?post=358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}