{"id":63890,"date":"2018-05-29T00:22:47","date_gmt":"2018-05-29T04:22:47","guid":{"rendered":"http:\/\/www.hedgeco.net\/news\/?p=63890"},"modified":"2018-05-29T00:22:47","modified_gmt":"2018-05-29T04:22:47","slug":"alternatives-funds-turn-to-values-based-audience-profiles-to-motivate-allocators-and-build-assets","status":"publish","type":"post","link":"https:\/\/hedgeco.net\/news\/05\/2018\/alternatives-funds-turn-to-values-based-audience-profiles-to-motivate-allocators-and-build-assets.html","title":{"rendered":"Alternatives Funds Turn to Values-based Audience Profiles to Motivate Allocators and Build Assets"},"content":{"rendered":"<p>(Hedgeweek) Hedge fund, private equity and other asset management firms are using cutting-edge, values-based marketing technology to open new doors and build stronger relationship with allocators. This new Valuegraphics profiling identifies more precisely what drives investor decision-making, rather than relying on cocktail party chatter and on-the-run elevator pitches.<\/p>\n<p><a href=\"https:\/\/www.hedgeweek.com\/2018\/05\/24\/264595\/alternatives-funds-turn-values-based-audience-profiles-motivate-allocators-and\">To read this article: <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Hedgeweek) Hedge fund, private equity and other asset management firms are using cutting-edge, values-based marketing technology to open new doors and build stronger relationship with allocators. This new Valuegraphics profiling identifies more precisely what drives investor decision-making, rather than relying [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-63890","post","type-post","status-publish","format-standard","hentry","category-syndicated"],"_links":{"self":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/63890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/comments?post=63890"}],"version-history":[{"count":1,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/63890\/revisions"}],"predecessor-version":[{"id":63891,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/63890\/revisions\/63891"}],"wp:attachment":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/media?parent=63890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/categories?post=63890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/tags?post=63890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}