{"id":76255,"date":"2020-11-13T04:27:19","date_gmt":"2020-11-13T09:27:19","guid":{"rendered":"https:\/\/www.hedgeco.net\/news\/?p=76255"},"modified":"2020-11-13T04:27:19","modified_gmt":"2020-11-13T09:27:19","slug":"majority-of-asset-managers-brand-interest-decline-for-second-year-running-global-100-report","status":"publish","type":"post","link":"https:\/\/hedgeco.net\/news\/11\/2020\/majority-of-asset-managers-brand-interest-decline-for-second-year-running-global-100-report.html","title":{"rendered":"Majority of asset managers&#8217; brand interest decline for second year running: Global 100 Report"},"content":{"rendered":"\n<p>(Opalesque) The majority of the largest asset managers worldwide faced a second consecutive year of declining interest in their corporate brands, according to Peregrine Communications&#8217; second annual Global 100 report into the integrated marketing communications (IMC) performance of the asset management industry.<\/p>\n\n\n\n<p>The report found that nearly six out of ten (58%) of the world&#8217;s largest asset managers saw no improvement or an outright decline in organic Google search volumes for their brands during the research period. In 2019, a similar proportion (61%) also suffered the same phenomenon, showing that this is part of a longer-term trend and is not purely driven by Covid-19.U.S. firms that lead the way included 16 of the top 20 managers by AUM and 15 of the top 20 firms ranked by IMC scores.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.opalesque.com\/industry-updates\/6155\/majority-of-asset-managers-brand-interest-decline.html\">To read this article:<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Opalesque) The majority of the largest asset managers worldwide faced a second consecutive year of declining interest in their corporate brands, according to Peregrine Communications&#8217; second annual Global 100 report into the integrated marketing communications (IMC) performance of the asset [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-76255","post","type-post","status-publish","format-standard","hentry","category-syndicated"],"_links":{"self":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/76255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/comments?post=76255"}],"version-history":[{"count":1,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/76255\/revisions"}],"predecessor-version":[{"id":76256,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/76255\/revisions\/76256"}],"wp:attachment":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/media?parent=76255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/categories?post=76255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/tags?post=76255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}