{"id":83880,"date":"2023-02-13T00:04:52","date_gmt":"2023-02-13T05:04:52","guid":{"rendered":"https:\/\/www.hedgeco.net\/news\/?p=83880"},"modified":"2023-02-12T23:14:44","modified_gmt":"2023-02-13T04:14:44","slug":"amazon-is-the-latest-threat-to-facebook-as-ad-targeting-suffers","status":"publish","type":"post","link":"https:\/\/hedgeco.net\/news\/02\/2023\/amazon-is-the-latest-threat-to-facebook-as-ad-targeting-suffers.html","title":{"rendered":"Amazon is the latest threat to Facebook as ad targeting suffers"},"content":{"rendered":"\n<p>(CNBC) For Matthew Hassett\u2019s smart alarm clock company <a rel=\"noreferrer noopener\" href=\"https:\/\/byloftie.com\/\" target=\"_blank\">Loftie<\/a>, the 2022 holiday shopping rush was the busiest in its five-year history despite a lackluster U.S. economy and persistent concerns of a recession. Hassett, who\u2019s based in New York, attributes the boon to one key decision. He reallocated his marketing budget, decreasing spending on <a href=\"https:\/\/www.cnbc.com\/quotes\/META\/\">Facebook<\/a> and, for the first time during a holiday season, committing ad dollars to <a href=\"https:\/\/www.cnbc.com\/quotes\/AMZN\/\">Amazon<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cnbc.com\/2023\/02\/10\/amazon-is-the-latest-threat-to-facebook-as-ad-targeting-suffers.html\">To read this article:<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(CNBC) For Matthew Hassett\u2019s smart alarm clock company Loftie, the 2022 holiday shopping rush was the busiest in its five-year history despite a lackluster U.S. economy and persistent concerns of a recession. Hassett, who\u2019s based in New York, attributes the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-83880","post","type-post","status-publish","format-standard","hentry","category-syndicated"],"_links":{"self":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/83880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/comments?post=83880"}],"version-history":[{"count":1,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/83880\/revisions"}],"predecessor-version":[{"id":83881,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/83880\/revisions\/83881"}],"wp:attachment":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/media?parent=83880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/categories?post=83880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/tags?post=83880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}