{"id":95712,"date":"2026-09-08T06:17:53","date_gmt":"2026-09-08T10:17:53","guid":{"rendered":"https:\/\/hedgeco.net\/news\/09\/2026\/l-catterton-nears-a-controlling-stake-in-hyrox-at-about-e600-million.html"},"modified":"2026-09-08T06:17:53","modified_gmt":"2026-09-08T10:17:53","slug":"l-catterton-nears-a-controlling-stake-in-hyrox-at-about-e600-million","status":"publish","type":"post","link":"https:\/\/hedgeco.net\/news\/09\/2026\/l-catterton-nears-a-controlling-stake-in-hyrox-at-about-e600-million.html","title":{"rendered":"L Catterton Nears a Controlling Stake in Hyrox at About \u20ac600 Million:"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/hedgeco.net\/news\/wp-content\/uploads\/2026\/09\/2026-09-08-hyrox-hero.jpg\" alt=\"L Catterton Nears a Controlling Stake in Hyrox at About \u20ac600 Million:\" \/><\/p>\n<p>HedgeCo.Net \u2014 Private equity firm L Catterton is close to buying a controlling stake in Hyrox in a deal that may value the fitness competition brand at about \u20ac600 million ($697 million), according to people familiar with the situation cited by Bloomberg on September 7. Swissinfo\u2019s Bloomberg reprint independently carried the same controlling-stake framing, the same ~\u20ac600 million \/ ~$697 million valuation print, and the same note that L Catterton is considering bringing in global partners, including from Asia, as Hyrox scales in mainland China, Hong Kong, Singapore, and Tokyo. The South China Morning Post\u2019s September 8 Bloomberg reprint printed the same ~\u20ac600 million (~US$697 million) valuation and Asia co-invest language.<\/p>\n<p>Hyrox is owned by Switzerland-based Infront Sports &#038; Media AG, which counts Dalian Wanda Group as a backer. Bloomberg reported that representatives for L Catterton, Hyrox, and Infront did not respond to comment requests, while a Wanda representative declined to comment. Sky News had previously reported L Catterton talks around a Hyrox stake earlier in the year. An agreement may be reached soon, the people said; the information is not public and terms can still change.<\/p>\n<p>This is an in-process controlling-stake negotiation, not a closed acquisition. Mark ~\u20ac600 million \/ ~$697 million as the reported valuation, controlling stake as the reported structure, and Asia co-invest optionality as soft color\u2014not as signed terms. Do not invent a locked enterprise-value bridge, a definitive SPA date, or Wanda\u2019s exit economics. The allocator object is consumer PE leaning into a scalable mass-participation fitness format with APAC growth optics still unclosed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HedgeCo.Net \u2014 Private equity firm L Catterton is close to buying a controlling stake in Hyrox in a deal that may value the fitness competition brand at about \u20ac600 million ($697 mil\u2026 <a class=\"continue_reading_link btn btn-mini\" href=\"https:\/\/hedgeco.net\/news\/09\/2026\/l-catterton-nears-a-controlling-stake-in-hyrox-at-about-e600-million.html\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":95711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[19346,6334,19344,19345,19343,19347],"class_list":["post-95712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-private-equity","tag-consumer-private-equity","tag-fitness","tag-hyrox","tag-infront","tag-l-catterton","tag-sports"],"_links":{"self":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/95712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/comments?post=95712"}],"version-history":[{"count":0,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/posts\/95712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/media\/95711"}],"wp:attachment":[{"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/media?parent=95712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/categories?post=95712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedgeco.net\/news\/wp-json\/wp\/v2\/tags?post=95712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}