Barron’s – Hedge-fund marketing leads to mergers and consolidation: That’s the short version of the argument voiced this week by Larry Tabb, founder and chief executive of the Tabb Group. And smaller hedge funds, the ones some voices are predicting will benefit the most from advertising, could be left out in the cold.
Recall that the Jumpstart Our Business Startups Act, or “JOBS Act,” has a provision that could open up hedge-fund marketing for the first time. With the caveat that there are reasons to thinkthe SEC may still choose to scale back this provision, this is a big change barreling down the pipe. President Obama has already signed the bill. What’s left is how regulators interpret it.
