Hedge Funds Review – Socially responsible investment (SRI) hit $11 trillion in 2010. The increase was due to demand from European pension funds, universities and insurance companies and high net worth individuals (HNWIs).
Hedge fund managers have been urged to stop considering SRI as an eccentric offshoot of the alternative investment industry and instead view it as a major source of fresh capital.
Alternatives and hedge fund assets represent only 5.6% of the total European SRI assets under management with the greatest contributions from Finland, Denmark and Sweden, according to statistics from the European Sustainable Investment Forum (Eurosif).
