HedgeCo.Net — Private equity firm L Catterton is close to buying a controlling stake in Hyrox in a deal that may value the fitness competition brand at about €600 million ($697 million), according to people familiar with the situation cited by Bloomberg on September 7. Swissinfo’s Bloomberg reprint independently carried the same controlling-stake framing, the same ~€600 million / ~$697 million valuation print, and the same note that L Catterton is considering bringing in global partners, including from Asia, as Hyrox scales in mainland China, Hong Kong, Singapore, and Tokyo. The South China Morning Post’s September 8 Bloomberg reprint printed the same ~€600 million (~US$697 million) valuation and Asia co-invest language.
Hyrox is owned by Switzerland-based Infront Sports & Media AG, which counts Dalian Wanda Group as a backer. Bloomberg reported that representatives for L Catterton, Hyrox, and Infront did not respond to comment requests, while a Wanda representative declined to comment. Sky News had previously reported L Catterton talks around a Hyrox stake earlier in the year. An agreement may be reached soon, the people said; the information is not public and terms can still change.
This is an in-process controlling-stake negotiation, not a closed acquisition. Mark ~€600 million / ~$697 million as the reported valuation, controlling stake as the reported structure, and Asia co-invest optionality as soft color—not as signed terms. Do not invent a locked enterprise-value bridge, a definitive SPA date, or Wanda’s exit economics. The allocator object is consumer PE leaning into a scalable mass-participation fitness format with APAC growth optics still unclosed.