HedgeCo.Net — ?zmir-based consumer AI app studio HubX raised $50 million from Point72 Private Investments at a $1.2 billion pre-money valuation, with Point72 holding an option for an additional $25 million—bringing the round to as much as $75 million. FinSMEs printed the $50 million lead check, the $1.2 billion pre-money valuation, and Point72 as the sole named lead. Pulse 2.0 independently carried the same $50 million close, the same $25 million option, and the same $1.2 billion pre-money body print for HubX’s first external financing since its 2022 founding.
HubX operates more than 40 consumer mobile and web products with more than 600 million downloads across over 190 countries and employs more than 370 people across ?zmir and Istanbul, per the financing coverage. Proceeds are earmarked to expand machine-learning and generative-AI research teams, scale engineering, and build an acquisition platform for consumer technology teams. Daily Sabah, citing the company’s late-August announcement, framed HubX as Türkiye’s eighth unicorn and its first AI-native consumer app studio at the $1.2 billion pre-money mark.
This is a first institutional round with an option sleeve, not a completed $75 million cash-in-hand print unless the option is exercised. Mark $50 million committed, up to $25 million option, $1.2 billion pre-money, Point72 Private Investments as lead, and first external capital since 2022 as the hard tape. Do not invent ARR, a post-money that assumes the option is drawn, or prior institutional co-investors. The allocator object is hedge-fund private-investments capital underwriting a bootstrapped consumer AI studio at unicorn scale on first check.