HedgeCo.Net (New York) – Greenwich-Van LLC announced that the company will now be known as Greenwich Alternative Investments. The new name reflects the broadening scope of hedge fund investing andcontinued increase in institutional demand for alternative investments.

The names of their two hedge funds will also adopt the new name and will now be known as the Greenwich Global Hedge Fund Indices and the Greenwich Investable Hedge Fund Indices. Greenwich also has anew logo and company website.

“There is no limit to the breadth and depth of intellectual capital employed by hedge fund managers,” noted Thomas Whelan, President and CEO of Greenwich Alternative Investments. “Hedge funds continue to drive innovation across the spectrum of alternative investments and are flexible enough to capture market opportunities wherever they arise. Our firm’s new name is a result of the increasingly dynamic nature of hedge funds’ global investment strategies.”

Greenwich Alternative Investments’ re-branding comes just a year after the company completed the buyout of Van Hedge Funds LLC. Since then, the company has witnessed a tremendous increase in demand for its hedge fund benchmarking, index-linked investing, customized portfolios and investment advisory services. “As hedge fund investing evolves, the lines between alternative investments will continue to blur, commented Margaret Gilbert, Greenwich Alternative Investments Managing Director. ”The new company name better reflects our view of the industry’s future.”

Greenwich Alternative Investments, which includes SEC regulated Greenwich Alternative Investment Advisors, LLC and Greenwich Alternative Asset Management, LLC, is an asset management company providing hedge fund investment services to the institutional market. Founded in 1992, the company was an early pioneer of hedge fund research and continues to manage one of the worlds largest hedge fund databases. The company is best known as the publisher of the Greenwich Global Hedge Fund Indices, the benchmark often credited for helping establish hedge funds as a legitimate investment class.

Alex Akesson
Contributing Writer
HedgeCo.Net
Email: Editor@hedgeco.net