New York (HedgeCo.net) – Motif Investing today emerged from stealth mode, announcing an October 2010 close of $6 million in Series A funding led by hedge funds Norwest Venture Partners (NVP) and Foundation Capital and new board members.

Founded by a former Microsoft executive and an experienced hedge fund analyst, Motif Investing is a platform for customers to turn ideas into investments. Set to launch in fall 2011, Motif is now accepting beta users.

“For the past few years I’ve been searching for innovative companies that can successfully create new opportunities in the retail investment market. The meltdown of 2008 left consumers weary of financial markets and it was clear that change was needed,” said Sergio Monsalve, Norwest Venture Partners (NVP) and Motif Investing board member. “When I found Motif, I was excited about the team’s approach to bringing a new investment platform to consumers who are looking for simple and exciting investment alternatives that provide more customer control at low costs. It was a logical and exciting early investment for us.”

“We aim to fill a desire by investors to invest in what they believe in versus what the financial industry sells. We believe ideas not only move the world, but they also make the best investments,” said Hardeep Walia, co-Founder and CEO of Motif Investing. “Our platform will dramatically shift the economics of retail investing and we’re working closely with our seasoned team to bring this exciting platform to investors this fall.”

Alex Akesson
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